UNDERSTAND

Discover the transformative power towards responsible digital practices that your company can initiate right now.

Responsible Digital Transition

Each company has a unique profile in terms of digital needs. Analyze the uses and their impacts within your organization, both in terms of resources and human resources, and develop a critical perspective on your digital practices and habits.

The Anthropocene: Placing Digital Technology in its Global Context
Our use of digital technology is part of the broader context of the Anthropocene—a geological epoch proposed by chemist Paul J. Crutzen and biologist Eugene F. Stoermer in the early 2000s to designate the period in which human activities have become a major force transforming the planet.

From this perspective, the impacts of digital technology extend beyond the mesoscopic scale of the company to reach a macroscopic dimension: that of global ecological and social balances.

Companies, as powerful economic and cultural players, therefore bear a major responsibility: to rethink their digital practices not only to improve their internal performance, but also to contribute to a sustainable transition on a global scale.

Technological Discernment

The concept of “technological discernment” highlights the importance of a thoughtful and measured approach to technological innovation. It involves systematically questioning the usefulness, impact, and necessity of each technology before its adoption, rather than succumbing to a frantic race for innovation for innovation’s sake.

A company’s choice regarding the use of digital technologies transcends purely economic considerations and becomes a societal and political choice that should be discussed. François Jarrige, a French historian, emphasizes that every technological choice is also a political choice, as each technology necessitates a reconfiguration of social relations while simultaneously organizing the flow of resources—from extraction to consumption. He criticizes techno-solutionism and insists on the need to open up technological choices to debate in order to build a more sustainable and socially just society.

Putting impacts into context

We propose a few key definitions…  that are still in the process of being defined.
Étape
ICT
Green IT/IS
IT for Green
Digital sobriety
Macro level
Expansion of infrastructure and the rapid growth of energy and resource consumption
Reduction of the impact of ICT infrastructure
Positive impact of IT on other sectors' environmental productivity, particularly in terms of energy efficiency and carbon footprint. 
Reduction of its own environmental footprint through the design of infrastructures, products, and services.
Meso level
Digitalization / digital transition / mediatization
Support for environmentally sustainable business practices in other domains
Micro level
Growing individual consumption and human augmentation
Individual use of IT/ICT with little ecological encumbrance
IT for Green
Sources

Client Testimonials

“Digital technology is playing an increasingly important role in our lives, and we need to learn how to use it intelligently now. This tool is essential for understanding the digital footprint of our actions. It encourages us to continue doing good work and motivates us to change certain habits.”
Mélina Wolter
Cultural Events Assistant Division - Culture, Sports, Recreation and Social Development
“The Culture, Sports, Recreation and Social Development Division of the Borough of Lachine was pleased to participate in the Ecoist Club’s digital sobriety training led by Daria Marchenko. Her ability to simplify complex issues, stimulate collective reflection, and propose concrete courses of action allowed us to better understand the impact of digital technology on, and in, our lives and to consider more responsible practices in our daily lives.”
Annie Roy
Co-founder, Executive and Artistic Director, ATSA
“I loved working with Daria: her passion for her work, her expertise in sustainable software design, and her ability to connect with people really stood out during our discussions at the Responsible Digital Technology Happy Hours at Zenika Montréal. She has a knack for making these topics both accessible and deeply inspiring.”
Tiphaine Bridoux
Business Development Manager | Canada Zenika Canada
Zenika

To learn more

See the media page

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