UNDERSTAND
Co-create your digital campaigns by integrating an eco-responsible approach, and transform your customers into allies in the ecological transition.
Eco-design of digital campaigns
Unravel the invisible impacts of your digital campaigns. A campaign's environmental footprint depends on the volume of distribution, the format, the region, the type of device, and the digital infrastructure used (networks, data centers). Together, these factors determine the impacts in CO₂, water, and land area.
It is estimated that there will be up to 7.9 billion people connected to the internet by 2029.
Pelchen, Lexie (2024). Internet usage statistics in 2024, Forbes. Retrieved April 22, 2024, from https://www.forbes.com/home-improvement/internet/internet-statistics/
Today, the average person is exposed daily to between four thousand (4,000) and ten thousand (10,000) advertisements.
Kirk, Emilia (2022). The attention economy: Standing out among the noise, Forbes. Retrieved April 22, 2024, from https://www.forbes.com/sites/orbesbusinessdevelopmentcouncil/2022/03/23/theattention-economy-standing-out-among-the-noise/
The three main pillars of responsible communication: Eco-design of production, restraint in distribution, and adjustments to targeting.
Contextualizing the Impacts
From Intensive Marketing to Sustainable Communication
Marketing performance can no longer be measured solely by click-through rates or traffic growth. Today, it must integrate sustainability: limiting unnecessary mailings, reducing media footprint, and questioning the relevance of each message. Digital sobriety is not a constraint, but an opportunity to create more consistent, respectful, and authentic experiences. It encourages brands to do less, but better.
Communication Aligned with Social Responsibility
In a context where consumers expect consistency and transparency, brands have everything to gain by embedding their communication within a framework of corporate social responsibility (CSR) and digital responsibility (DR). A company that aligns its message with its environmental and social values strengthens the trust and loyalty of its audience. Responsible digital communication then becomes a strategic lever: it embodies a sincere, measurable, and co-created commitment, where every choice—from design to distribution—reflects an intention of sustainability and ethics.
Témoignages de clients
“Digital technology is playing an increasingly important role in our lives, and we need to learn how to use it intelligently now. This tool is essential for understanding the digital footprint of our actions. It encourages us to continue doing good work and motivates us to change certain habits.”
Annie Roy
Co-founder, Executive and Artistic Director, ATSA
“The Culture, Sports, Recreation and Social Development Division of the Borough of Lachine was pleased to participate in the Ecoist Club’s digital sobriety training led by Daria Marchenko. Her ability to simplify complex issues, stimulate collective reflection, and propose concrete courses of action allowed us to better understand the impact of digital technology on, and in, our lives and to consider more responsible practices in our daily lives.”
Mélina Wolter
Cultural Events Assistant
Division - Culture, Sports, Recreation and Social Development
“I loved working with Daria: her passion for her work, her expertise in sustainable software design, and her ability to connect with people really stood out during our discussions at the Responsible Digital Technology Happy Hours at Zenika Montréal. She has a knack for making these topics both accessible and deeply inspiring.”
Tiphaine Bridoux
Business Development Manager I, Canada
Zenika Canada
