ACT

Co-create your digital campaigns by integrating an eco-responsible approach, and transform your customers into allies in the ecological transition.

Les bonnes pratiques

Quick

Prioritize communication campaigns that focus on quality over quantity, using simple, well-targeted formats and reaching truly relevant audiences.

Let your target audience know about the eco-friendly aspects of your campaign by including information on the environmental impacts of digital technology.

Medium

Measure the “impact-per-result” ratio: for example, CO2-equivalent kilograms emitted per visit or per conversion. This would make it possible to prioritize the most environmentally effective tactics.

Transformational

Explore organic channels (social media, SEO, well-targeted newsletters) as alternatives to paid campaigns with high impression volumes.

Contactez us for more details

To learn more

Return to the learning path

1. UNDERSTAND

I'm returning to UNDERSTAND

2. MEASURE

I'm returning to MEASURE